Conversational marketing
Conversational agents qualifying leads and handing off to sales teams.
Context
The client was receiving a high volume of inbound requests (website, chat, messaging apps), but a significant share of prospects dropped off before qualification. Sales teams spent time on low-value conversations, and after-hours requests were not handled consistently.
Approach
We designed multi-channel conversational agents that understand intent, ask progressive qualification questions, and personalize responses by customer segment. Conversations are synchronized with the CRM to automatically route high-intent leads to sales teams, including full context and priority level.
Results
The share of sales-ready qualified leads increased by 38%, while first response time dropped below one minute, including outside business hours. Sales teams now focus on opportunities with higher conversion probability, with a lower acquisition cost.