Everything you need to prepare the next edition already exists: reviews, budgets, lessons learned, decisions, in files and in your teams' heads. The difficulty is reaching it the moment you need it. GenieFactory gives each show a living memory, linked to the organisation's own: you find things in it, compare, pass things on, and every edition enriches it.
The information exists, but it's neither centralised nor easy to read.
73% of respondents say they know where to find information quickly. The problem isn't a lack of information: it's the multiplicity of channels, unwieldy documents, no single reference for decisions, and uneven updates. People end up asking someone, and the answer depends on who's there.
Part of the work redoes what already exists.
63% identify oversized tasks or deliverables: excessive document production, minutes that aren't concise enough, endless email variations, databases enriched by hand. Every edition starts over with a manual consolidation of the past, done under full workload.
Each show organises itself alone, and the big picture is missing.
Outlook, Excel, personal to-do lists, Monday, OneNote: 85 to 90% expect harmonisation to save them time. Comparing N to N-1, or one show to another, means extracting data, aligning definitions and recalculating. That work gets rushed or dropped.
Each show organises itself alone
Wrong folder, a file name that means nothing, a version you can't find: the memory searches the reviews, budgets, minutes and emails of every edition, and answers with the source.
Sample question“What was the exhibitor renewal rate over the last three editions?”
Unique visitor or entry, exhibitor or co-exhibitor, m² sold or occupied: the definitions are set once and for all in the organisation's memory. Edition against edition, show against show, comparison becomes possible without manual recalculation. Management sees where each show stands and what's similar from one show to the next.
Agency brief, exhibitor specifications, sponsor deck, review presentation: the memory prepares a draft from past editions, in your structure and your brand guidelines. You adjust, approve, export.
Freelancers, agencies, new management, a project manager leaving: newcomers query the memory instead of reading through files. Every approved lesson learned resurfaces at the right moment, when the next edition is being prepared. Recommendations turn into action.
Sample question“Why did we change format in 2024?”
One memory per show, linked to the organisation's own.
Each show has its own memory, fed by the history of its editions. They all share the organisation's vocabulary and rules, which is what makes comparisons possible. Access is set show by show.
Organisers of recurring B2B trade shows, multi-show groups, event subsidiaries, federations, trade associations or chambers of commerce running their own show. Teams of 15 to 100 people.
At a multi-show organiser, the memory of past editions (content, exhibitors, lessons learned) is queried by the teams preparing the next one.
A GenieFactory expert formalises your shows, editions, vocabulary (visitor, exhibitor, m²), rules and reference documents with you.
Reviews, budgets, lessons learned, minutes, emails from the chosen edition: the memory is built within your own environment, connected if needed to your CRM, your document management or your exhibitor registration tool.
A pilot on one past edition, one first use (find, compare or draft), then the memories of the other shows.
NoteNothing gets written into the memory without your approval. You choose the documents.
In 30 minutes, we identify your first use, write the expected gain in one sentence, and show you the memory on one of your past editions.
